Tuesday, April 19, 2011

Oh lordy

In an episode of the Simpsons a while ago, and Principal Skinner says that he can't keep the children's attention without saying a technological word. Than he goes on saying, "Twitter, website, iPad."
And then....
There is this commercial that came out for something or other and it's a little R&B jingle about a girl in a dress. Well, it kind of becomes cringe-inducing at the lines:
"You're kind of like the ATM line. You make me want to Twitter that you're so fiiiine!"
Oh lordy.
First off, like an ATM line? What exactly does that mean? Men are lining up for their turn? Jeez. That's not a very nice thing to say about a girl. Then he's going Twitter how fine she is.
"Girrl, you look so fine, rock that dress in the day time."
Guh. It does not feel good to know that they are probably aiming square at my demographic. Could you see a group of ad men sitting around in a room putting together these lyrics?
"Yeah, Twitter that she's good looking, that works."
"But what should we compare her to?"
"How about a prostitute?"
"No, bad... An espresso machine?"
"I don't know, think, what do the kids like to use. I mean something that they line up for."
"Oh, oh iPod, the DMV, Facebook! Fuck, I just don't know."
"I got it, an ATM, a line for an ATM. An ATM line."
"Brilliant, send it to the in-house jingle guy and we'll have some bargain brand R&B guy sing it."
"Let's get some Korean grill."
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and then they made it and aired it.

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